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News > ADDY Awards SPOT FILMWORKS' PRO-BONO CAMPAIGN FOR THE PEACE COUNCIL WINS PRESTIGIOUS CINE GOLDEN EAGLE AWARD, ADDY ADVERTISING AWARDS, THE AAF MOSAIC AWARD, AND NATIONAL TELLY AWARDS...Click here to view the 30-second spot, "Negotiation" (5.1 Mb) Click here to view the 60-second spot, "Language" (10.4 Mb) Click here to view the 30-second spot, "Voices" (3.8 Mb) Madison, WI, July 12, 2006: Spot FilmWorks, Ltd. is pleased to announce that the Public Service Campaign for the International Peace Council, directed by Michael Graf has won a prestigious CINE Golden Eagle Award. The CINE Golden Eagle awards, distinguishing excellence in professional and amateur works, are recognized internationally as symbols of the highest production standards in filmmaking and videography. Since its founding in 1957, CINE has been dedicated to discovering, rewarding, educating and supporting established and emerging talent in film and television. (Scroll down to see still photos from the "Language" spot.) Among great talents whose first major awards included the CINE Golden Eagle are Steven Spielberg and Ron Howard, and such great documentarians as Ken Burns, Charles Guggenheim, Stanley Nelson and Albert Maysles. In the spring 2006 Competition, over 300 judges viewed and evaluated hundreds of distinguished entries. Experienced professionals in the field of film production, as well as subject matter experts, serve in a volunteer capacity. They judge entries using such criteria as writing, sound, editing, creativity, visuals, insights and the extent to which the film meets its stated goals and communicates with its intended audience. All of the competitive awards will be presented in the Annual CINE Awards Ceremony, to be held in Washington, DC in April, 2007. Prizes and awards worth over $25,000 are associated with these awards. The nationally broadcast public service campaign was filmed in Madison and features various Madison residents speaking in their native languages about how war and ethnic hatred has personally impacted their lives. Each person holds tattered and precious photographs of loved ones lost to violence. While the languages are all different, the emotional context is akin. The commercial ends with a graphic that asks, "Is the language of peace universal? You tell us." "The power of these spots is that nothing is scripted, each is an actual life story; the brave people that stepped forward to talk about their families and the loss of loved ones to war and ethnic hatred are not strangers living in far-away lands. They are literally our neighbors; they are our local business owners, our doctors, our scientists, our students and our teachers," says Michael Graf, Spot FilmWorks President and director of the commercials. "I've directed hundreds of commercials and the work on this campaign, filming these people tell their stories, was the most meaningful experience of my professional career." The pro bono campaign was produced by Spot FilmWorks, Ltd and written by Ross Lowinske of Serve, Inc., a non-profit advertising agency that provides advertising for underserved non-profit organizations. Other people and companies that donated time and resources to bring this campaign to life include: Gary Mueller, Creative Director, Kelly Ladwig, Producer, Linda Massey, Production Designer, David Kessler, cinematographer, Salisbury Studios, still photography, Delta Storage for location, Independent Edit for editorial services, and S2 (formerly Swell Pictures) for film transfer and color correction. In addition to the CINE Golden Eagle award, the campaign has won the prestigious AAF Mosaic Award, the National Telly Award, Best PSA Campaign honors at the Madison Advertising Federation's Addy Awards and an AAF 8th District award for best PSA campaign. For more information go to www.spotfilmsworks.com Click here to view the 30-second spot, "Negotiation" (5.1 Mb) Click here to view the 60-second spot, "Language" (10.4 Mb) Click here to view the 30-second spot, "Voices" (3.8 Mb) Madison, Wisc, March 13, 2006: -- Spot FilmWorks, Ltd., a Madison based film production company is in the spotlight again after winning four Addy Awards at the Madison Advertising Federationâs 2006 Addy Awards for its Public Service broadcast campaign for the International Committee for the Peace Council. (Click on the link at the bottom of this page to view one of the 30-second spots, "Negotiation.") Most notably, it is the first time in Madison Advertising Federation’s history that judges have awarded the prestigious American Advertising Federation’s MOSAIC Award to a local company. The MOSAIC Award recognizes outstanding achievement in promoting diversity and issues relating to multi-culturalism. The MOSAIC Award was presented to Spot FilmWorks, Ltd. along with three other ADDY Awards including Best Public Service Campaign, also for the Peace Council campaign. In addition to the ADDY and MOSAIC awards to the campaign, one of the spots, "Language," received the 2006 National TELLY award for best Non-Profit film or television advertisement. "Negotiation" was a finalist in the same TELLY Award category. The campaign was chosen for the MOSAIC award unanimously by five national judges. Dwight Douthit of Douthit Design in Houston said, "The entire campaign is so beautiful and emotional. It is visually stunning and the message powerful. It really puts things into perspective. It is the definition of the MOSAIC award. I hope to see it win the National MOSAIC award this year."
The broadcast campaign was produced for the International Committee for the Peace Council whose mission is to demonstrate that peace is possible and that effective inter-religious collaboration can make peace possible. Peace Councilors include Nobel Peace Prize laureates H.H. Tenzin Gyatzo, the 14th Dalai Llama and the Most Reverend Bishop Desmond Tutu. Past winners of the Mosaic Award include Allstate Insurance, Pepsi Cola North America, DaimlerChrysler, MaserCard, Kraft Foods, Inc./Post Cereals and the United States Navy. The nationally broadcast public service campaign was filmed in Madison and features various Madison residents speaking in their native languages about how war and ethnic hatred has personally impacted their lives. Each person holds tattered and precious photographs of loved ones lost to violence. While the languages are all different, the emotional context is akin. The commercial ends with a graphic that asks, “Is the language of peace universal? You tell us.” “The power of these spots is that nothing is scripted, each are actual life stories; the brave people that stepped forward to talk about their families and the loss of loved ones to war and ethnic hatred are not strangers living in far away lands. They are literally our neighbors; they are our local business owners, our doctors, our scientists, our students and our teachers,” says Michael Graf, Spot FilmWorks President and director of the commercials. “I’ve directed hundreds of commercials and the work on this campaign, filming these people tell their stories, was the most meaningful experience of my professional career.”
The pro bono campaign was produced by Spot FilmWorks, Ltd and written by Ross Lowinske of Serve, Inc., a non-profit advertising agency that provides advertising for underserved non-profit organizations. Other people and companies that donated time and resources to bring this campaign to life include: Gary Mueller, Creative Director, Kelly Ladwig, Producer, Linda Massey, Production Designer, David Kessler, cinematographer, Salisbury Studios, still photography, Delta Storage for location, Independent Edit for editorial services, and S2 (formerly Swell Pictures) for film transfer and color correction.
In addition to this accomplishment, Graf and Spot FilmWorks Ltd. have won over 70 awards, including the New York International Film Festival – Silver World Medal and Best of Show at the International Summit Awards. “When we launched Spot FilmWorks in Madison, Wisconsin in 1994, we knew recognition for our work would come, because our goal is to always put creative filmmaking first. To do this we bring the most creative and talented craftspeople and artists in the industry together” continues Graf, “we are once again very delighted and encouraged to be recognized for our work.”
Spot FilmWorks, Ltd. is one of the fastest growing production companies in the country. Spot FilmWorks is the first and only production company in Wisconsin with membership in the AICP, the Association of Independent Commercial Producers, Inc. Graf is also a member of the Director’s Guild of America. The company has won numerous awards including the New York International Film Festival – Silver WorldMedalist; International Summit Creative Awards, (including Best of Show); International Monitor Awards, The Mobius Awards; US Film Festival - Gold Medal; Chicago Film Festival - Gold Medal; Houston International Film Festival- Gold Medal, Bronze Medal; Milwaukee Adworkers Club – Gold Medal; National Telly Awards - 24 time winner; National Vision Awards - Gold Medal; National Healthcare Marketing Awards; California Children’s Video Awards; Medical Marketing Awards IN-AWE; Addy Awards- 47 time winner and 2000, 2001, 2002, 2003 Judge’s Award for Best Broadcast, Madison Addy Awards. For more information go to Click here to view the 30-second spot, "Negotiation" (5.1 Mb) Click here to view the 60-second spot, "Language" (10.4 Mb) Click here to view the 30-second spot, "Voices" (3.8 Mb) Home || About the Peace Council || Peace Councilors || Purpose and Commitments || Current Annual Report || Looking Ahead || News || Trustees || How You Can Help || Links || Contact || Page Published: 03/13/2006 · Page Last Modified: |
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